We must all eat to survive, but nourishing is different from eating. Nourishing
involves eating foods that help you perform, feel and look your best, and help
your children develop both physically and mentally to their full potential.
When you eat foods loaded with empty calories and inferior ingredients,
you aren’t helping your body perform at its highest level and aren’t acting to
preserve your health. You instead land yourself on an emotional and energetic
roller coaster that eventually leads to a reduced quality of life. In the United
States, most of us are fortunate to have access to a wide range of plentiful foods
– why not choose foods that nourish and help you thrive?

Nourishment Throughout the Life Cycle
Nourishing is important in all stages of life. Starting from when you are in
the womb through to your twilight years, each phase of life presents different
opportunities, challenges and requirements on your body. What you eat
directly affects how you develop as a child, what you are able to accomplish in
your life as an adult, and how you feel and manage disease as you age.

Nourished Children Grow into Thriving Adults
Good nutrition is especially critical in the early years when the body is
developing and growing at an astonishing rate. Sixty percent of all nourishment
during the first year of a child’s life goes toward brain development! Nutrition
has a major impact on whether a child develops to reach their full potential.
It is the single greatest – controllable – influence on babies in the womb and
during infancy. Undernourishment during this critical time may influence
brain development and negatively impact future cognitive and social ability,
school success and productivity. Studies show that children who suffer from
early malnutrition (ages 0 to 5) have poorer IQ levels, cognitive function and
school achievement as well as greater behavioral problems than children who
are adequately nourished. And this early lack of nutrition has consequences
into adulthood. Even children who are well fed can experience nutritional gaps
when the food they eat is devoid of necessary nutrients.

The Importance of Nourishment into Adulthood
As adults, nourishing foods help you perform and feel your best physically and
emotionally, and support your health so you can live a long, successful life.
Eating nutrient-rich foods helps protect your health and boosts your immune
system so you recover quicker when you do get sick. For seniors, nourishing
foods are essential to successful aging, maintaining a high quality of life and
minimizing the effects of disease and disability.

Nourishing is different from eating. Since we must all eat to survive, it makes sense to provide our bodies with foods and beverages that help us perform, look and feel
our best and help our children to develop to their fullest potential. Avoiding foods that are full of empty calories and inferior ingredients will preserve our health and help us thrive.